The Future of Futurology

THE ECONOMIST—So there you are on the moon, reading The World in 2008 on disposable digital paper and waiting for the videophone to ring. But no rush, because you’re going to live for ever—and if you don’t, there’s a backed-up copy of your brain for downloading to your clone.

Yes? No? Well, that’s how the 21st century looked to some futurologists 40 or 50 years ago, and they’re having a hard time living it down now. You can still get away (as we do) with predicting trends in the world next year, but push the timeline out much further, and you might as well wear a t-shirt saying “crackpot”. Besides, since the West began obsessing a generation ago about accelerating social and technological change, people in government and industry can spend weeks each year in retreats brainstorming and scenario-building about the future of their company or their industry or their world. The only thing special about a futurologist is that he or she has no other job to do.

Small wonder that futurology as we knew it 30 or 40 years ago—the heyday of Alvin Toffler’s “Future Shock”, the most popular work of prophecy since Nostradamus—is all but dead. The word “futurologist” has more or less disappeared from the business and academic world, and with it the implication that there might be some established discipline called “futurology”. Futurologists prefer to call themselves “futurists”, and they have stopped claiming to predict what “will” happen. They say that they “tell stories” about what might happen. There are plenty of them about, but they have stopped being famous. You have probably never heard of them unless you are in their world, or in the business of booking speakers for corporate dinners and retreats.  Read article.