Implementing the Plan

DESIGNINTELLIGENCE— All is not strategy. At some point in the life of a strategic plan, intentions must take wing, transforming word to deed.

Writing in the January/February issue of DesignIntelligence, Pearson Architects founder Melinda Pearson examines the process and tools of strategic plan implementation. She notes that before a plan can be fully realized, four supporting factors are necessary: marketing, operations, finance, and professional services. Lacking one or more of these elements, a firm’s performance will be marginalized.

Involve every employee in the implementation process, coaches Pearson. “Having the right staff in the right position with the right training is the fundamental key to successful implementation. If you do nothing else, this alone will keep your organization alive,” she notes. Read article.