The State of Corporate Philanthropy
March 19, 2008 by Alex
Filed under Uncategorized
MCKINSEY QUARTERLY — Corporate philanthropy can be an effective tool for companies that are trying to meet consumers’ rising expectations of the role businesses should play in society, say respondents to a McKinsey global survey. The survey also suggests, however, that companies aren’t using that tool as well as they could. Executives doubt that their philanthropy programs fully meet their social goals or stakeholders’ expectations for them. Read article.


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