How To: Write a Pitch Letter
Bnet posted an article on how to persuade coworkers by drafting the perfect pitch letter. In addition to focusing on what to say, consider how to express your idea.
A few suggestions from the article:
- The introduction should establish a problem or void that your suggestion will solve
- Make the purpose clear and concise
- Avoid stating personal or political opinions that do not belong in business
- Validate your point by using research or surveys, and make sure the source is both relevant and available
- At the end of the letter, the person should simply only have to give his or her approval to begin the process
- In case the person does not agree, offer to set up a meeting
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