The Science of Vegas

Just like retail stores, the layout of a casino is nothing short of meticulous, designed for attracting customers to spend as much as possible and linger for hours, days, an entire week. Yet owners of retail stores may be able to use the same logic employed by these executives.

A recent article in d/visible discusses the evolution of the modern day casino. They quote Bill Friedman, an expert casino design consultant, as he writes:

Build a space that guides people easily around a large property to strategic spending points while inspiring a sense of curiosity. “First you want them to be curious, using curves walls and plants to obscure full view of the casino,” according to Friedman. “And once they’re where you want’ em, you want them to feel comfortable. So in the future, we can expect the hotel-casino to become a stylized reinvention of retail, entertainment, and classic casino style. Don’t get rid of the smoky male rooms with chandeliers yet, but get ready for more airy, entertaining retail-like venues with a more feminine touch to lead the market.

Theme parks, malls and other recreational consumer centers already use the concept of easily guiding people to spending points. How can you apply the same idea to your business?