How To: Eliminate the Need for Customer Service

Authors Bill Price and David Jaffe aim to flip the world of customer service with their new book, “The Best Service is No Service.”  An article from the LA Times writes:

If companies can get those things right in the first place, most customers neither want nor need so-called customer service.

Many executives may call the goal of eliminating the customer service department impossible; realistically, it is. The only saving grace that this book may provide a bit of insight comes from work experience. Price was the Vice President of Global Customer Services at Amazon.com. Read article.