How Jagmohan Dalmiya Commercialized Cricket (Part 1)

These days, sports like Football, Baseball, Basketball, and Soccer are huge commercial eco-systems. In 2006, Nimbus Communications bought Digital Media rights for Indian Cricket for 2 Million in a four year global deal, underscoring Cricket’s status gain in the big-money world of sports marketing. Cricket, however, owes its commercial maturity to Jagmohan Dalmiya. Read ‘Cricket Reaches Commercial Maturity’ for more background.

SM: Let’s begin with some of your background with Cricket. Where does your passion for Cricket come from?

JD: I used to play when I was younger. I played at the university level as well as at the first division club level. I was pursuing my cricket career very seriously and didn’t focus too much about a business career. Unfortunately I lost my father when I was 19.

[Sramana Mitra on Strategy]