How Jagmohan Dalmiya Commercialized Cricket (Part 2)
August 16, 2008 by Alex
Filed under Business Strategy, Strategy
SM: Can you give me a little bit of business context in terms of Indian Cricket?
JD: The Indian Cricket business situation was very bad. The Indian government, specifically the Broadcasting Ministry, controlled the Cricket telecast. They did not compensate the BCCI for any rights associated with telecasts. It was exactly the opposite. They used to charge BCCI 5 lakhs per match shown on a telecast.
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