Building Indian Mobile Banking: mChek CEO Sanjay Swamy (Part 6)
August 28, 2008 by Alex
Filed under Business Strategy, Strategy
SM: Where are you seeing traction in terms of income level?
SS: It is unbelievable how wide our customer base is. We were sitting in a meeting with one customer who said it was a high-end niche product, and that they would be happy to roll it out but expected it would remain a niche offering.
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