More Bootstrapping: VirtualTourist.com CEO J.R. Johnson (Part 2)

SM: When did you launch VirtualTourist.com?

JJ: In 1999 I started talking to Tilman [Reissfelder], who is now my partner. He had the website, which at the time had a clickable map, some open source content, and some paid links. Reflecting back on my travel experiences, I suggested we build something that gave people a platform to share their travel-related experiences, ideas, and desires.

[Sramana Mitra on Strategy]