Media and tech companies may not need to look much further than their own customers for adding value to their product lines. According to a recent article in the Financial Times, companies like the BBC and Last.fm, an online music service owned by CBS, have held events to gather independent developers for a day of invention and creation. People are encouraged to use the companies’ online services to develop a new program or feature. The best creations are awarded with a cash prize, and companies are able to quickly and cheaply get ahold of creative enhancements for their products.

From the article:

Organisations as diverse as the Guardian newspaper, WPP advertising agency, travel site Lastminute.com and O2, the mobile operator, have all hosted unconferences in recent months. These low-cost events are for enthusiasts as well as professionals, who are all required to present as well as listen. Developers compete for prizes, including the possibility of their product being commercialised, while the host organisations can tap into a new pool of talent.

Young and small, old and large; companies across industries are investigating this trend and how it can affect their business. From a talent acquisition perspective, companies have the opportunity to pull a developer aside and discuss a potential position within the company.

These conferences, or barcamps as they are sometimes referred, or barcamps as they are sometimes referenced, will continue to become more popular as technology becomes more social and companies realize constant innovation is imperative to their survival.

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